As a Public Face for a Sports Organization, Goodell's Job Is to Address Players' Discontent
Goodell's style of leadership has been defined as "on the forefront of a stern and unyielding campaign laced in mixed messages and completely detached from the desires of most players and fans." He clearly had the opportunity to address racial issues within the sport but resorted to "disconnect" with the players and fanbase.
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A top executive must address discontent in their organization's ranks.