Attention on the Internet Determines Citizenship

People can move freely between internet "countries" with a single click, where the only passport is your digital identity.
Last updated on Jan 23 , 2021
Believe
Share
Humans can only keep a few things in mind at a time, which is why venture capital returns and brands tend towards power law distributions. Starbucks is where I get coffee. McDonald's is where I get McNuggets. Apple is where I buy my phone. Amazon is where I buy things for my home. Google is where I search for information. Uber is how I get a ride. Facebook is where I talk to my friends and family. Big Tech has been building their castles and moats for decades now because consumers keep giving it their attention. What's interesting is that even Google and Facebook have to pay a toll to access this internet land because they have to go through a hardware device (Apple and Microsoft). Do you want something physical, food or things for your home? Look no further than Amazon. They've been executing their own land war strategies using Direct-To-Consumer models beautifully. This is why the principle of "winner take all" is so powerful in the consumer market. In both physical and digital real estate, attention is the driver of commerce. The internet countries only exist and are maintained when people give them their time and attention.
Editor
Sean believes this point based on
INSIGHT
Analogies make it clear.
Sources
The Empirical Economics of Online Attention, Harvard & Kelly School of Business, 2016

Share your thinking

Show others the intelligence behind your views. Click "Share" to present your belief now! Your name and photo will be at the top of the article, so recipients know they are seeing your perspective. On Goodpoint, posts have the conversation for you.

About Goodpoint

Goodpoint is an online community where writers are more persuasive, because articles are organized more intelligently. On Goodpoint, content is created in easy-to-read outlines. This allows reasons to be positioned underneath the ideas they support, making the information clearer. And sections are labeled as either fact or opinion, so readers always know what kind of idea they are evaluating.

Write your beliefs

Use Goodpoint to present views that are too important to be unfairly attacked or misunderstood, and to explain yourself with a precision that has not been possible before. And use Goodpoint’s “idea leverage” feature to add reasons other writers have already written. Learn more