Businesses with Robust Corporate Social Responsibility Programs Are Experiencing a Plethora of Benefits.
From happier employees to more satisfied investors, the benefits of socially
responsible businesses are far-reaching.
Jun 2, 2021Updated 1 day ago
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One of the increasingly relevant benefits being that as a new generation of employees enter the workforce, many expect their employers to have values that align with their own and are taking measures to positively engage with their communities. Working for a company they can be proud of is something that Generation Zers prioritize during their job search. Moreover, there’s not always a dichotomy between financial viability and doing good. In actuality, there has been a huge shift in recent years as investors are not only attracted to businesses that are sustainable and socially responsible but actively turning away from those which are not.
Additionally, like employees and investors, customers are increasingly utilizing community impact, sustainability, and commitment to a higher purpose to help them differentiate between brands. The idea of voting with your wallet has truly come to fruition as consumer purchases today reflect their values and political beliefs more so than ever.
Lisa agrees with this fact based on:
Corporate social responsibility (CSR)
Business benefits of corporate social responsibility
2019 Porter Novelli/Cone Gen Z Purpose Study
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