Buying Pregnancy Clothes is Costly and Annoying

Maternity wear is a billion-dollar industry.
Dec 4, 2020
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Buying Pregnancy Clothes is Costly and AnnoyingBuying Pregnancy Clothes is Costly and Annoying
For many women, shopping can be fun activity to pass the time. But buying a whole new wardrobe for just a few months can be both a financial burden and a nuisance. Maternity wear—even if it just seems like a few new pairs of jeans and some stretchy tops—can actually be hugely time-consuming. Maternity clothes are a $2 billion industry, according to some estimates. Fortune Magazine reported that the average woman spends $50-60 per month every month during their pregnancy—resulting in $500 overall. Other options are far more expensive. In recent years, a market for high-end maternity clothes—especially those that can be extended and worn after pregnancy—has reached an increasing audience. Take Hatch for instance, a maternity clothing line designed to be worn before, during and after pregnancy, as their website reads. “The idea that you only have five months to invest in a piece of clothing that you’re buying, it doesn’t allow you to have an emotional affair with that garment,” Hatch’s founder Ariane Goldman told Racked. Each item is meant to function "during a time where it’s really needed, but stays in your closet, and it lasts because it’s wanted.” Each Hatch piece reflects that longevity: they're priced at $200–$300 per garment. It's also wasteful: especially for women who only want to have one kid, or who don't have other women friends getting pregnant, those clothes may be destined for the landfill. Especially for working women who need to look professional, the costs add up when you can't just wear an oversized tee shirt to the office. And few workplaces defray the cost.
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