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Certified B Corporations Address Sustainability From a Holistic Perspective

The entire certification process for B Corps is based around two prongs: social and environmental sustainability.
Jun 2, 2021Updated 4 days ago
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A Certified B Corp is a business that is legally bound to balance purpose and profit by considering the impact of business decisions on all stakeholders involved including employees, suppliers, customers, the environment, and community. Companies are audited by a third party, the nonprofit B Lab. The audit is based on a comprehensive B Impact Assessment that measures all facets of a company’s operations and how its business model impacts the company’s stakeholders. B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. One example of a B Corp making a positive impact on communities globally is Cora, which seeks to provide eco-friendly feminine hygiene products, increases access to feminine products in developing countries, advocates for female education, and speaks against taxing these types of products as non-essential goods. Since the company’s inception, Cora has donated over a million sanitary products to women in Kenya and India. It also has donated over 100,000 feminine products to women living below the poverty line in the United States. Other B Corps range from huge household names such as Danone North America and Ben & Jerry’s to local Wisconsin product makers such as Rebel Green, Zyn, Just Coffee Cooperative, and Tribe 9 Foods, demonstrating that this business model is achievable and scalable.
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