Abby Bisi
fact

Even when we don’t fully agree with our own opinions, for “hot button” issues (e.g., politics, religion) we paradoxically will defend them even more in the face of an opposing point of view.

Believe
1
One study found an inverse relationship where the less strongly one felt about their "hot button" opinion (e.g., whether testing on animals was acceptable), the more they worked to convince others of their opinions.
Editor
Sources
When in Doubt, Shout!: Paradoxical Influences of Doubt on Proselytizing
Why Is It So Hard to Change People’s Minds?