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The Internet is a Country
There is infinite real estate but not infinite attention.
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The beauty of the internet is it's incredibly cheap and easy to become a landowner because there is almost infinite space. For $15 to $30 per month you can set up your own home on the internet without knowing how to build a thing. You can call it a website, a blog, or a shop; it doesn't matter. You're now an internet real estate owner.
But if you build it, will they come? Similar to buying a small coffee shop in a strip mall, you're open for business, but does anyone know that? On the internet, you can easily reach beyond the one-mile radius around that coffee shop to all of the more than four billion people who are connected.
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